By Offir Schwartz
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January 29, 2025
In the evolving landscape of broadband infrastructure, particularly under the Broadband Equity, Access, and Deployment (BEAD) program, network operators are presented with a unique opportunity. The $42.45 billion in federal funding aims to bridge the digital divide, particularly in underserved rural areas. However, as industry leaders emphasize, the focus must extend beyond mere network construction. To ensure long-term viability, operators should explore innovative revenue streams that capitalize on the multifaceted applications of high-speed internet. While the BEAD program offers unprecedented funding to expand broadband in rural areas, success will depend on more than simply laying fiber or deploying wireless towers. Building a network is just the beginning—the real challenge lies in ensuring its long-term sustainability. For rural operators, this means thinking beyond traditional subscription models and exploring diversified revenue streams that align with the unique needs of these underserved communities. By embracing innovative approaches, network operators can transform their infrastructure into an engine for growth and opportunity, setting the stage for sustainable success.