Public Peering: The ROI Revelation for Rural Providers
Unlocking Cost-Effective Connectivity and Enhanced Network Performance for Remote Areas

If the world of broadband were a stock market, then public peering would be that hidden gem of a stock that not only adds shine to your portfolio but also promises substantial returns on investment (ROI). If you’re a regional broadband provider, public peering isn’t just a techy term; it’s a financial strategy. Let’s dive deep into the numbers behind the network.
Why should broadband providers peer Into peering?
It's not just about data; it's about dollars. The direct routes offered by peering mean you're not only ensuring efficient data flow but also guarding your purse against extra expenditure. Think of peering as a business class ticket for the price of economy - superior experience at a fraction of the cost. Want to jump to first class? Check out Connect-IX!
ROI for Rural/Regional Broadband Providers
At the end of the day, if it doesn’t make dollars, it doesn’t make sense. How exactly is peering going to create value and save money?
1. Speed and Efficiency = Customer Retention: Happy customers mean steady revenue. Improved speed and latency translate to higher customer satisfaction and lower churn.
2. Controlled Traffic = Predictable Expenses: When you see and control your traffic sources and destinations, you can better predict and manage costs.
3. Scalability Without Skyrocketing Costs: While your customer base and traffic might grow, peering ensures your costs don't grow proportionally, offering higher ROI as you scale.
Direct benefits for the users and your bottom-line
Happy customers tend to remain customers much longer, so at the end of the day, they are the ones who need to benefit. Key benefits to to your users specifically are:
1. Superior Streaming and Gaming: Happy streamers and gamers are less likely to jump ship, ensuring steady subscription revenue.
2. Quick Downloads = Happy Customers: Fast data transfers elevate user experience, leading to potential premium service upsells.
3. Uptime and Reliability: Fewer outages mean fewer customer service calls and compensation costs.
Show Me the Money: Potential Cost Savings
I’m sure all Jerry Maguire fans are already screaming, “Show me the money!”; so let’s look at the ROI already.
Let's play with numbers. Assume a broadband provider shells out an average of $20/Mbps monthly to a transit provider, incurring a cost of $200,000 for 10Gbps traffic. Peering can significantly reduce this transit volume. Even if peering expenses are factored in, the costs are typically much lower than transit costs. A 30% traffic reduction via peering can lead to a monthly saving of $60,000. Annually, you're looking at an ROI-rich saving of $720,000.
Peering Partners: A Broadband Provider’s ROI Boosters
The only way peering moves the needle is it you can peer with partners that your users are actively using regularly. The more traffic you can share directly with providers, the more happy users you have and the less transit you need. So you need to peer with partners that get a lot of traffic and have high data usage. I think you may have heard of a few of these examples of active peering partners below:
Netflix: By utilizing Netflix Open Connect, you can decrease the cost of traffic and elevate user experience.
Google (Including YouTube): With Google Global Cache, serve popular content efficiently and economically.
Amazon: Direct connections mean faster services and cost savings.
Facebook: Given its traffic volume, direct peering can offer substantial cost benefits.
Microsoft (Including Xbox Live): Improve gaming experiences and perhaps upsell premium gaming packages to your user base.
Concluding with the ROI Rundown...
Public peering isn't just about technology; it’s about treasury. By leaning into peering, regional broadband providers not only enhance service quality but also see a marked decrease in transit costs. If ROI is your song, and you're ready to dance but need some rhythm, we're here to lead. Dive deeper into peering with us and make your financials sing. Onwards to increased ROI!






